Red – The Bold Pulse of Passion in Branding
Ruby Red Branding
July’s birthstone, the Ruby, is one of the most iconic and coveted gemstones in the world. Known for its intense Red hue, the Ruby has long symbolized love, passion, power, and protection. Derived from the Latin word rubeus, meaning “Red,” Rubies have captivated cultures for centuries — often regarded as the “King of Gems” in ancient lore. Believed to carry the essence of life itself, Rubies were worn by warriors for courage and by royalty for vitality and strength. Today, they continue to represent intensity, energy, and enduring devotion.
In branding and design, the color Red mirrors the Ruby’s emotional depth and powerful symbolism. Red demands attention. It heightens urgency, sparks action, and evokes visceral responses — making it one of the most influential colors in marketing. Here are three standout examples of Red in branding:
Have a Coke and a Smile
Coca-Cola’s iconic Red branding is instantly recognizable worldwide. The bold color conveys energy, excitement, and joy, reinforcing the brand’s image as a feel-good refreshment that’s always in the moment. Whether on a can, billboard, or Super Bowl ad, Coca-Cola’s Red is emotionally charged — connecting with audiences across generations and cultures.
Eyes on the Target
Target’s bullseye logo, surrounded by bold Red, creates instant visual impact. It not only draws the eye but also communicates approachability and confidence. The Red evokes a sense of enthusiasm and immediacy — ideal for retail — while the simple, clean design helps position Target as a brand that’s both accessible and aspirational.
Time to Tube In
YouTube’s Red play button is more than a logo; it’s an invitation to engage. The vivid red sparks curiosity and signals bold, creative energy. As a digital platform built on user interaction, Red enhances the sense of urgency and movement — encouraging viewers to press play, dive in, and connect with content on an emotional level.
Psychologically, red stimulates appetite, increases heart rate, and amplifies emotions ranging from love to adventure to urgency. In branding, it’s a go-to for brands that want to be seen, felt, and remembered. Whether in the fiery brilliance of a ruby or in the intentional use of red in a logo, this color communicates bold action, undeniable presence, and emotional intensity.