Aqua Blue – The Watery Fountain of Youth?
Aqua Blue: Good Vibes, Tranquility, and Rejuvenation
Aquamarine is a serene gemstone from the beryl family, prized for its soothing blue to blue-green color reminiscent of clear ocean waters. It forms deep within the Earth’s crust under high temperature and pressure, often in granite pegmatites, and owes its color to trace amounts of iron. Historically associated with sailors and the sea, aquamarine has long been considered a stone of courage, calm, and communication. Its gentle energy is said to reduce stress and enhance clarity, making it a powerful symbol of emotional healing, trust, and harmony. As Aquamarine is the official birthstone of March, let’s look at the color psychology of aqua blue.
Blue is widely recognized as the most popular “favorite color,” and it’s easy to see why. Coming in a seemingly endless variety of shades and intensity, blue is a color that is literally all around us… from the ocean to the sky (well, except on those pesky overcast days). While surveys show that teal is by far the most popular shade of blue, aqua is a most respectable runner-up. Aqua blue symbolizes youth, positive vibes, tranquility, thought clarity and even rejuvenation of life and spirit. It is also, obviously, associated with the sea and water.
Common for a Reason
Knowing this, it should come as no surprise that numerous bottled water labels utilize this beautiful color. A float spa company in Florida called Florida Floats utilizes various shades of blue in their logo and, of note, they specifically use aqua for the words “Premier Float Spa” in the logo. This creates a most inviting call to action.
Brands use aqua blue for these reasons and more. One marketing company loves aqua blue so much that they named their company after the color. It’s a very astute use of aqua blue in conjunction with other blue shades, as brand names from media to the technology industry have found that the color stimulates both communication and thought clarity. If any business epitomizes both of these criteria, it’s the marketing industry. Does your company’s mission fit this model?
Aqua Blue is a "Clean" Color
What kind of cleaning products do you use in your home? Take a look at the labels and see how often blue is used, as aqua is often used to represent “pure” and “clean.” This is quite fitting and numerous cleaning products utilize this color in conjunction with other colors, such as shades of red or orange to create a subtle call to action.
High-end Happiness
One of the best examples of the use of aqua blue has to be the famous Tiffany and Co. Legendary for beautiful jewelry from engagement rings to watches, they’re a high-end company that encompasses most of the aforementioned effects of aqua, as well as the color’s ability to stimulate optimism and happiness. Heck, if you thought the aforementioned Aqua Blue marketing company loved the color, check out the Pantone color 1837 C, which is recognized and labeled “Tiffany Blue.”
We hope your gears are turning with regard to your business’s presentation in all of your marketing, from your logo to your signage and, of course your website. Do you utilize this color? Are you considering incorporating it? What is your response when you see it? How does it make you feel?
